fbpx

Marketing Communications:

Words that connect with your clients.

choose from three packages 

1

MESSAGING STRATEGY PLAYBOOK

THE COMPLETE COMMS PACKAGE

MONTHLY SOCIAL MEDIA SUPPORT PACKAGE

Even though you’re an experienced professional psychologist, it can be hard to know exactly how to communicate in a way that leaves your clients in no doubt how you help them.

We help you connect with your clients using compelling, jargon-free communication.

 

The Messaging Strategy Playbook

This your reference guide and roadmap for how you communicate for clarity and connection with your clients.

You will use and re-use these key phrases everywhere!

This package includes:

– The 7 Elements of Your Practice ‘Story.’

– Your One Liner – Use liberally in networking meetings and on podcasts.

– Your Impactful Summary – Use across your social media, book, PR and blog bios.

– Your Keynote Introduction – Use in your TED talk or similar keynote speaking events.

 – Your Brand Summary and Sales Letter – Use in your website and in your offers to clients.

– Plus a dozen or more ideas for how and where to use these key messages in your practice for greatest impact.

How does the marketing strategy playbook work? 

Here is a breakdown of how this support package works:  

DISCOVERY

  • 60 min strategy meeting via Zoom. Get clarity on who you serve and how you help them.
  • Wendy & her team create your bespoke Messaging Strategy Guide that covers all the key communication touch points.

REFINEMENT

  • 60 min implementation session where we fine tune your messaging and then work through the simple steps you can take to harness the power of clear communication.
  • We send you the Zoom session recordings, your bespoke Playbook & Workbook.

IMPLEMENTATION

  • We will work through your implementation workbook together so you know exactly how to put your messaging strategy into action.
  • Includes hardback copy of Marketing Made Simple by Don Miller and JJ Peterson.

The Complete Comms Package

We believe your online communication shouldn’t be a trade off between ‘what works’ to attract clients and your values as a psychologist.

We also know how expensive and time consuming it can be to work with a website developer or brand developer and to feel super-stuck on the words for your website that reflect the direction you want to take in your psychology practice.

The Complete Comms Package is a ‘done for you’ package that aligns your values and direction in your private practice with ‘what works’ in online communication to connect you with the clients you love to serve.

This package includes everything you need to set that new tone of ‘voice’ in your practice and engage your new clients.

How does The complete comms package work?  

Here is a breakdown of what you will receive with this package:  

MESSAGING STRATEGY PLAYBOOK

  • 60 min strategy meeting via Zoom. Get clarity on who you serve and how you help them.
  • Just as with the Messaging Strategy Playbook, Wendy & her team creates your bespoke Playbook that covers all the key communication touch points.
  • Hardback copy of Marketing Made Simple by Don Miller and JJ Peterson.

HOMEPAGE AND ABOUT YOU 'WIREFRAMES'

  • A ‘wireframe’ document is the wording, layout and flow of sections you give to your web designer to build your homepage.
  • We create a wireframe for your homepage, which sets out the layout and words in a way that moves clients to take action and connect with you and your services. 
  • We also create an About You page wireframe that demonstrates your empathy for your clients as well as your authority as an experienced professional psychologist.

YOUR 'FREE DOWNLOAD' OUTLINE AND RESOURCES

  • We will outline your ‘free download’ – a lead generating pdf for you.

  • We will then share with you free templates and resources you can access to create your lead generating pdf in super-quick time.

YOUR PRIVATE IMPLEMENTATION WORKSHOP

  • 60 min implementation session via Zoom where we fine tune your messaging together.

  • We then work through the simple steps you can take to harness the power of clear communication.

  • This is accompanied by an Implementation Workbook inc. resource guide, for you to keep.

COMPLETE COMMS PACKAGE DELIVERABLES

  • Recordings of the strategy and implementation sessions.
  • Bespoke Messaging Strategy Guide.
  • Implementation Workbook inc. resource guide.
  • Homepage and About Us wireframes.
  • Outline for  your free download for your website i.e. lead generating pdf.
  • Examples of free resources you can use to create your free download.
  • Hardback copy of Marketing Made Simple by Don Miller and JJ Peterson.

Consistency in your social media presence is one of the keys to developing a following, finding great partnerships and new clients in your psychology practice.

But in the midst of a busy practice, it can be really hard to make time consistently to create effective and beautiful social media graphics and posts.

Also, when you’re just getting started on social media, it can feel challenging to know how to create a social media presence that works for your practice.

This Monthly Social Media Support package helps you stay connected with your social media followers more consistently and in a way that is totally ‘on brand’ for your psychology practice.

How does The monthly social media support package work?

Here is a breakdown of what you will receive when choose this package:  

SOCIAL MEDIA STRATEGY SESSION

An initial 60 min strategy & planning meeting where we identify your content themes, ‘look and feel’ colours and images, and the hashtags that are appropriate for growing your practice. Then we create four template social media posts that look great and are easy to use on your favourite social media platforms. 

ONE TO ONE COACHING SESSIONS

One hour of content creation and posting on your social media profiles per week using your templates to create a consistent ‘look and feel’. You send us a voice/video recording of what you want to post about that week and we will turn it into a series of social media posts including branded images. 

LIGHT EMAIL SUPPORT

Light support via email, for example, if you have new content ideas you want to develop, reposts and curated content, or new Stories you need posting.

Get The Psychologists' Roadmap for Creating Online Courses and Products

Access the Masterclass and Get the Workbook.

You will receive the webinar recording and workbook and also join our mailing list to receive the latest news and updates from our team. We don't share your information.

To receive the recording and workbook, you must go to your email and verify your subscription.

To confirm your place on the webinar and receive the recording and workbook, you must go to your email and verify your subscription.